What we do
Establishing an impactful, effective and focused product operation that
drives your revenue requires active coaching to stay on track.
In the competitive landscape of today, launching a product that delivers a game changing experience is a minimal requirement. To sustain growth and success long term, you want your product strategy tied to your business outcomes and your product development to drive your revenues. You want your product operation to be the beating heart at the centre of your organization, propelling you upwards.
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For 3 decades we have navigated deeply complex product organizations and domains. We have lead the charge in award winning technology solutions and product innovations.
With vast expertise in product, engineering, and organizational transformation, we understand how process can hinder successful product delivery. Vision gets lost, roadmaps derail, velocity drops, and focus shifts inward, away from the goal.
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As fractional leaders we help you to focus and empower your product organization to release feasible, viable, usable and valuable products that meet and exceed your business goals. Products your customers love.
Our services
Product Leadership
You want to be able to continuously meet the challenges of today’s accelerating demands on growth.
We will support, empower and energize your leaders to drive a focussed and impactful product operation.
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Product Operating Model Implementation
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Interim and fractional CTO and CPO Services
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Technology strategy and planning
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Crisis Management
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Leadership Development
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Product Management
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Technology Due Diligence
Tech strategy
Complex architecture problems are the easiest to get tripped up by and lose valuable time on.
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We have the know-how for creating adaptable technology platforms, designing top-notch digital products and harnessing the power of data and AI.
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Technology Modernization
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Cloud-Native Platform Design
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Technology Merger Integration
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Cost Management
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Engineering Operating Model Optimization
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Data and Analytics Transformation
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Cloud Optimization
Experience Design
Designing viable, usable AND valuable customer experiences in deeply complex domains requires something extra.
We help you create, innovate and launch business outcome oriented product experiences that make the mark.
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User Experience Innovation
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Product Design Strategy
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Design Process Optimization
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Customer Experience Architecture
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Research & Testing
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Customer Voice Integration
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Design System Management
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Accessibility compliance.
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Mentoring and hiring
How we work
All hands
Whether you are a startup, scale up or a titan of industry, we engage with all levels of your organization.
Running a successful product operation requires alignment, participation and active collaboration from executive to engineer.
We assess your current dynamics across the board to identify the most effective but of course only the necessary changes.
Full circle
Our unified product view spans strategy, management, design, architecture and development but also C-level leadership, sales and marketing.
Each one of us understands how each specialism contributes to great product. We also the crucial importance of everyone facing the same way and aiming for the same target.
We work to ensure that all parts of your product organization are working together effectively.
Valuable
We’re very well versed in the best practices and methods for product companies with strong engineering cultures either product or sales led.
We know how tech companies are different and we’re also just very passionate product people.
Take advantage of the expertise we have cultivated on the back of our successes and failures, so you can make the right tradeoffs right away.
Hands on
From conception to release or along evolution and towards optimization, we will mentor, coach and advise you directly and personally.
Sure, you can outsource work and pass off decisions but growing a strong product operation requires actual take home empowerment.
We’re not in the business of handing off or handing over. We are in your business to deliver results and realize your goals.
Straight lines
We’ve been in your shoes and understand your needs. We like to connect the dots quickly and directly.
We’ll use your time wisely and tell you exactly what we think.
And we will always keep the main thing the main thing; driving profitable growth and sustainable business value.
Actionable.
We like to move on to the execution of our recommendations quickly, showing you immediate results and progress.
You won't thrive on theoretical consulting models with generic advice that's not addressing your key challenges.
We aim to be an instrumental part of the growth you need, not to stick around forever.
Our product focus
Releasing value vs delivering features
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Many roadmaps outline the route of a feature race and often got disconnected from vision and strategy. There seems to be safety in doing more and decisions are hard to make when vision is blurry.
Are you solving the problems worth solving? Does the entire product operation understand the value the product has to your customers?
You want to continuously and frequently release value.
Outcome motivated vs output driven
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Due to lack of empowerment, transparency, micro management and/ or conflicting objectives your teams may be delivering output but fail to think fully in terms of outcome.
Are you harnessing the creativity on the floor? Are you organizing and enabling the product teams to own success and drive the revenue?
You want to empower your people to understand how they can create desired business outcome.
Customer focus vs self centered
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It’s easy to get caught up in organizational transformation, stakeholder management and process optimization and lose sight of who ultimately defines success.
Who is buying your product? Who is championing its existence? Who will happily be an active participant of it’s on going success?
You want your customer’s voice in the room at all times.
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Empowering missionaries vs briefing mercenaries
Ramping up velocity by out-sourcing or off-shoring your engineering typically does bring you just that; more speed. More often than not at considerable cost of quality.
When you add capacity, did you also get more capability? Or craftsmanship? Are your teams just coding as briefed or truly engineering?
You want the creative and analytical minds of your engineers to create the optimal solutions for the right problems.
Connecting teams vs bridging silos
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Product teams are typically placed under engineering. They’re walled off in some way and considerable energy is then spent trying to bridge or (micro) manage the overall alignment.
Are you getting the best out of all the cross functional brain power you put so much effort into hiring?
Are you providing the transparency they all need to truly be able to work together?
You want your product teams at the heart of your organization, pro-actively collaborating with Tech, Marketing AND Sales.
Design is strategy vs design is just design
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Just as product teams often still get isolated, so does design often get misplaced to just execute.
Are you truly harnessing the creative and empathic customer focussed mindsets of experience design? Do design teams work towards measurable monetary growth tied to the strategic objectives? Or lowering the costs by removing dependencies on customer support or unlocking third party developer eco systems.
You want design to be inspired by strategy and your strategy informed by design.
Start a conversation
Ready to bounce off some ideas?
Want to test the waters by discussing your needs or challenges?
Let's look at your goals and where you are at right now and discuss how we can support you getting there.
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Or are you just looking for some more information?
Let's get introduced and talk shop a little!
Shoot us a message or book an introductory chat.
93
Years of Experience
16
Awards won
112
Products Launched
18
Companies helped
143
People coached